Analisis konten visual dalam kategori gender
DOI:
https://doi.org/10.17509/jpp.v20i2.22400Keywords:
analisis konten visual, buku teks, representasi gender, responsivitas gender, stereotipe genderAbstract
Penelitian ini bertujuan menginvestigasi dan meneliti representasi gender di buku teks Sekolah Menengah Indonesia berjudul When English Rings a Bell untuk kelas VII. Metode penelitian ini menggunakan analisis konten visual, ilustrasi bergambar dianalisis menggunakan kategori gender. Riset ini menggunakan tiga kategori gender yaitu kegiatan waktu luang atau permainan, sifat kepribadian dan tempat atau lokus untuk menginvestigasi representasi gender. Hasil penelitian menunjukkan bahwa di setiap kategori gender, representasi perempuan selalu lebih rendah dibandingkan representasi lelaki. Buku teks juga tidak responsif terhadap gender karena cenderung tidak seimbang dalam ilustrasinya.
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