Strengthening professional branding through digital self-makeup training for prospective protocol officers

Asri Wibawa Sakti; Mandhe Sekar Nurindah; Mutiara Annandara; Feny Puspitasari; Sri Listiani; Rani Nurcita Widya; Vina Vidya Aryani; Dede Rusman

doi:10.17509/abmas.v26i2.986

Strengthening professional branding through digital self-makeup training for prospective protocol officers

Asri Wibawa Sakti ^{Universitas Pendidikan Indonesia,} ^Indonesia , Mandhe Sekar Nurindah ^{Universitas Pendidikan Indonesia,} ^Indonesia , Mutiara Annandara ^{Universitas Pendidikan Indonesia,} ^Indonesia , Feny Puspitasari ^{Universitas Pendidikan Indonesia,} ^Indonesia , Sri Listiani ^{Universitas Negeri Jakarta,} ^Indonesia , Rani Nurcita Widya ^{SMK Negeri 3 Sukabumi,} ^Indonesia , Vina Vidya Aryani ^{SMK Negeri 3 Sukabumi,} ^Indonesia , Dede Rusman ^{SMK Negeri 3 Sukabumi,} ^Indonesia ,

11 December 2026 · Vol. 26 No. 2 (2026): Jurnal Abmas · Articles

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Abstract

Professional appearance is important for students preparing to become protocol officers, as they represent their institutions at formal events. However, male and female students from various faculties preparing for protocol duties do not always receive structured grooming and self-makeup training supported by reusable digital learning materials. This community service program aimed to provide structured and differentiated appearance-management training as a practical foundation for students’ professional branding. The program was conducted in July 2026 and involved 83 students from Universitas Pendidikan Indonesia. It comprised planning, preparation, material presentation, demonstrations, and guided practice. Female participants received protocol beauty makeup training, while male participants attended a professional facial care and grooming session entitled the Handsome Class. All stages were implemented as planned, participants’ adherence to the practical procedures was documented, and digital modules and presentation materials were successfully produced and used during the training. These results indicate that the program provided participants with structured opportunities to practice appearance management in a protocol context as a practical foundation for professional branding. However, we could not quantitatively assess changes in participants’ competence, self-confidence, and professional branding because we did not measure these aspects.

Keywords : digital learning materials , professional branding , prospective protocol officers , self-makeup training

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