Innovation in craft products and performing arts through community empowerment in Sukaluyu Village

Juju Masunah; Reni Haerani; Fitri Rahmafitria; Agus Ahmad Wakih

doi:10.17509/abmas.v26i1.228

Innovation in craft products and performing arts through community empowerment in Sukaluyu Village

Juju Masunah ^{Universitas Pendidikan Indonesia,} , Reni Haerani ^{Universitas Pendidikan Indonesia,} , Fitri Rahmafitria ^{Universitas Pendidikan Indonesia,} , Agus Ahmad Wakih ^{Universitas Perjuangan,} ,

26 June 2026 · Vol. 26 No. 1 (2026): Jurnal Abmas · Articles

Downloads

Download PDF (Bahasa Indonesia)

Abstract

The development of culture-based tourism villages still faces obstacles to integrating artistic potential into the tourism system and creating sustainable economic value. One alternative that can be implemented is educational tourism arts that combine elements of art, education, and tourist participation in an integrative empowerment model. The objective of this activity is to develop innovative bamboo woven craft products and Angklung Sered performances as tourist attractions in Sukaluyu Village. The method used is community-based participatory research. Partners involved in this activity are the Sered Angklung Studio and the village's Youth Organization. The activity stages include partner determination, problem identification, needs mapping, innovation formulation, program socialization, training, technology implementation, mentoring, and evaluation. The results of the activity indicate that the Sered Angklung Studio can produce educational tourism arts innovations that are more participatory, concise, interactive, and engaging, and that contain educational value. Meanwhile, the Youth Organization developed miniature traditional kitchen utensils as a learning medium based on local wisdom, with both educational and economic value. These two innovative products were then integrated into the development of the pilot tourism village. In addition to producing innovative cultural products, this activity strengthens the role of cultural education, expands community participation, and creates new economic opportunities for residents.

Abstrak

Pengembangan desa wisata berbasis budaya masih menghadapi kendala dalam mengintegrasikan potensi seni ke dalam sistem pariwisata serta menciptakan nilai ekonomi yang berkelanjutan. Salah satu alternatif yang dapat diterapkan adalah seni wisata pendidikan yang menggabungkan unsur seni, edukasi, dan partisipasi wisatawan dalam model pemberdayaan yang integratif. Tujuan kegiatan ini adalah untuk mengembangkan inovasi produk kerajinan anyaman bambu dan pertunjukan Angklung Sered sebagai atraksi wisata di Desa Sukaluyu. Metode yang digunakan adalah community-based participatory research. Mitra yang dilibatkan dalam kegiatan ini adalah Sanggar Angklung Sered dan Karang Taruna desa. Tahapan kegiatan mencakup penetapan mitra, identifikasi persoalan, pemetaan kebutuhan, perumusan inovasi, sosialisasi program, pelatihan, penerapan teknologi, pendampingan, serta evaluasi. Hasil kegiatan menunjukkan bahwa Sanggar Angklung Sered mampu menghasilkan inovasi seni wisata pendidikan yang lebih partisipatif, ringkas, interaktif, menarik, dan mengandung nilai-nilai pendidikan. Sementara itu, Karang Taruna mengembangkan miniatur perkakas dapur tradisional sebagai media pembelajaran berbasis kearifan lokal yang memiliki nilai edukatif sekaligus nilai ekonomi. Kedua produk inovasi tersebut kemudian diintegrasikan sebagai bagian dari pengembangan desa wisata rintisan. Selain menghasilkan inovasi produk budaya, kegiatan ini turut memperkuat fungsi edukasi budaya, memperluas partisipasi masyarakat, serta membuka peluang ekonomi baru bagi warga setempat.

Kata Kunci: Angklung Sered; kerajinan; pemberdayaan masyarakat; seni wisata pendidikan

Keywords : Angklung Sered , community empowerment , crafts , educational art tourism

References

Abdillah, A., Widianingsih, I., Buchari, R. A., Mustari, N., & Saleh, S. (2022). Governance and quintuple helix innovation model: insights from the local government of East Luwu Regency, Indonesia. Frontiers in Climate, 4(1), 1-15.

Agung, P. A., Pradipto, E., Sani R. M., & Setya N. B. (2020). Community-based tourism: Concepts, opportunities and challenges. Journal of Sustainable Tourism and Entrepreneurship, 2(2), 95-107.

Arcos-pumarola, J., Pequin, G. A., & Sitges, M. H. (2023). The use of intangible heritage and creative industries as a tourism asset in the UNESCO creative cities network. Heliyon, 9(1), 1-11.

Arintoko, A., Ahmad, A. A., Gunawan, D. S., & Supadi. (2020). Community-based tourism village development strategies: A case of Borobudur tourism village area, Indonesia. GeoJournal of Tourism and Geosites, 29(2), 398-413.

Avianto, B. N., Ulumuddin, I., Marjanto, D. K., Sudrajat, U., & Atmadiredja, G. (2024). The potential of craft industries based on Javanese ethnic culture and the local economy: Persfective of creativity. Creativity Studies, 17(2), 571-588.

Banerjee, A., & Mazzarella, F. (2022). Designing innovative craft enterprises in India: A framework for change makers. She Ji: The Journal of Design, Economics, and Innovation, 8(2), 192-216.

Bellver, D. F., Prados-Vena, M. B., Gracia-Lopez, A. M., & Marina-Moreno, V. (2023). Heliyon crafts as a key factor in local development: Bibliometric analysis. Heliyon, 9(1), 1-21.

Darmanastra, M. Y., & Nursyamsiah, S. (2023). Pengaruh orientasi kewirausahaan terhadap kinerja pengembangan produk baru yang dimediasi oleh inovasi model bisnis (Studi empiris pada UMKM Ekonomi Kreatif di Kabupaten Bantul). Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 2(1), 129-139.

Doriza, S., & Mashabi, N. A. (2023). Analisis faktor memorable tourism experience di Desa Wisata Edukasi Cisaat. Jurnal Pendidikan dan Perhotelan (JPP), 3(2), 58-64.

Fitriani, S., Wahjusaputri, S., & Diponegoro, A. (2021). The collaborated trade shows and community entrepreneurs: How they benefit small medium-sized enterprises. Jurnal Manajemen dan Kewirausahaan, 23(1), 84-93.

Giampiccoli, A., & Saayman, M. (2018). Community-based tourism development model and community participation. African Journal of Hospitality, Tourism and Leisure, 7(4), 1-27.

Hanafi, M. (2024). Community based tourism dalam pengembangan desa wisata di Magelang. Efisiensi: Kajian Ilmu Administrasi, 21(1), 95-112.

Hermawan, Y., Sujarwo, S., & Suryono, Y. (2023). Learning from Goa Pindul: Community empowerment through sustainable tourism villages in Indonesia. The Qualitative Report, 28(5), 1365-1383.

Jaeni, J. (2023). Arts communication model: The development of performing arts through empowering cultural art-based tourism. Harmonia Journal of Arts Research and Education, 23(2), 318-332.

Juwita, T., Novianti, E., Tahir, R., & Nugraha, A. (2020). Pengembangan model wisata edukasi di Museum Pendidikan Nasional. Journal of Indonesian Tourism, Hospitality and Recreation, 3(1), 8-17.

Kartika, T., Edison, E., & Maryani, E. (2024). Tourism village development for sustainable tourism in West Java-Indonesia (Hexa helix tourism collaboration perspective). IOP Conference Series: Earth and Environmental Science, 1366(1), 1-11.

Mahadewi, N. M. E. (2018). Nomadic tourism, wisata pendidikan, digitalisasi dan wisata event dalam pengembangan usaha jasa akomodasi homestay di destinasi wisata. Jurnal Kepariwisataan, 17(1), 1-13.

Masunah, J. (2019). Peran perguruan tinggi dalam mengembangkan industry kreatif sub sector seni pertunjukan di Indonesia. Ilmu Pendidikan, Pendidikan Bahasa dan Seni di Era Revolusi Industri, 4(1), 352-378.

Masunah, J., Haerani, R., & Sunaryo, A. (2025). Designing educational tourism arts event using environmental landscape to engage community participation in Indonesia. The 8th International Conference on Education Innovation (ICEI 2024), 1(1), 1630-1640.

Masunah, J., Sunaryo, A., & Nugraheni, T. (2022). Community participation in creating performing arts events for tourism village development in West Java. Journal of Tourism and Sports Management (JTSM), 4(3), 1253-1261.

Nabella, M., & Rahmadanita, A. (2024). Community empowerment through creative economy enterprises in creating tourism villages. Jurnal Pemerintahan dan Keamanan Publik (JP dan KP),6(1), 21-41.

Nair, S., & Blomquist, T. (2020). The temporal dimensions of business incubation: A value-creation perspective. International Journal of Entrepreneurship and Innovation, 21(1), 38-46.

Nordberg, K., Mariussen, Å., & Virkkala, S. (2020). Community-driven social innovation and quadruple helix coordination in rural development: Case study on LEADER group Aktion Osterbotten. Journal of Rural Studies, 79(1), 157-168.

Nugraheni, T., Budiman, A., & Rachmawati, D. (2020). Rekreasi, hiburan, belajar: studi kegiatan wisata seni dan budaya di Saung Angklung Udjo. Journal of Education, Humaniora and Social Sciences (JEHSS), 3(2), 693-702.

Putri, L. R., Nugraheni, T., & Masunah, J. (2021). Art perform in Saung Angklung Udjo as memorable tourism experience. 3rd International Conference on Arts and Design Education (ICADE 2020), 1(1), 43-48.

Qi, Y., Ni, Q., Zhang, J., Han, J., & Ren, H. (2025). User-centric innovation strategies for cultural creative products in China’s rural tourism. Plos One, 20(4), 1-32.

Rohaeni, A. J., & Emilda, N. (2024). Pewarisan budaya sebagai sumber pemberdayaan ekonomi masyarakat adat miduana Kabupaten Cianjur. Jurnal Budaya Etnika, 8(2), 211-226.

Santoso, S., Widyanty, W., Nurhidajat, R., Ramadhani, M. M., Mahmud, G., Fahlevi, M., Aljuaid, M., Zhghenti, T., & Shahid, D. (2022). System dynamics modeling for developing an agrotourism-creative economy in the framework of the village innovation system. Frontiers in Environmental Science, 10(1), 1-13.

Siswantari, H., Sularso, S., & Septiyani, R. (2023). Optimalisasi potensi seni menuju desa wisata di Desa Jatimulyo Dlingo Bantul Yogyakarta Indonesia. Aksiologiya: Jurnal Pengabdian kepada Masyarakat, 7(1), 10-23.

Sofwan, A., Purwanto, H., Yani, L. F., & Palupiningtyas, D. (2026). Financial management practices driving sustainable community empowerment in Somongari Tourism Village. An International Journal Tourism and Community Review, 3(1), 12-20.

Suwondo, T., Zamzuri, A., Wahyuni, D., Satiyoko, Y. A., & Sukistono, D. (2025). Exploring the potential of Wayang Beber Remeng Mangunjaya’s creative industry to develop a cultural-educational tourism village. Harmonia Journal of Arts Research and Education, 25(1), 13-27.

Wakih, A. A., Masunah, J., Narawati, T., & Rakhmat, C. (2023). Ideologi sosial dalam kesenian tradisional Angklung Sered dari alat perjuangan hingga sebagai sarana hiburan masyarakat. Panggung, 33(2), 225-241.

Wardani, P. A., NH, U. H. K., & Farhan, M. (2023). Community-based tourism optimization through institutional entrepreneurship in Sidomulyo Tourism Village. Journal of Enterprise and Development (JED), 5(1), 102-122.

Wiresna, A. G. (2022). Manajemen seni pertunjukan sebagai metode pengembangan karakter. Awilaras, 9(1), 27-37.